Read and Download Internal Marketing Book PDF
ByRichard J. Varey,Barbara R. Lewis
Total Download
40
“I cannot remember the books I’ve read any more than the meals I have eaten; even so, they have made me.” -Ralph Waldo Emerson
Synopsis
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include: * the social model of marketing * the human resource management perspective * marketing and service management * quality management * organizational development * corporate identity, image and reputation * corporate communication. Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.
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