Download Strategic Brand Management Book PDF
ByJean-Noël Kapferer
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“You’re never too old, too wacky, too wild, to pick up a book and read to a child.” –Dr. Seuss
Synopsis
|The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature|.--Philip Kotler|.An invaluable reference for designers, marketing managers and brand managers alike|.--Design magazine.
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